In the time that I’ve been blogging I’ve done heaps of research and learnt lots about developing image, expanding content, using social media, building an audience and keeping track of it all.
This is part of a five-section ‘how-to’ for writer/bloggers. Each article will be published at the start of the week for the next five weeks. The aim is to help bloggers to conduct a self-review.
This series came about through my own experience in self-reviewing, and questions I have had about being a writer and blogger.
So now that you’re a professional blogger, how on earth do you keep track of it all? It took me a long time to get this step sorted, despite all the blog writing tips that express the importance of routine, goals, and an editorial calendar.
This should be the number one blog tip on ANY blog writing article. Set your goals, revise them regularly, and always keep them at the forefront of your mind. Obviously, the first thing you need to do is be very clear about what the purpose of your blog actually is. Once you’ve done this, goal-oriented blogging is a breeze, and a satisfying one at that.
I wrote about your blog’s short-term and long-term goals when I discussed author brand in Part One, so if you’re stuck about what your blog goals might be, give that article a read. To achieve goals around building and expanding your audience, check out Part Four of this series.
Without routine – which I’m sure many bloggers will agree with – social media and blogging can be a huge time waster. Set aside some time every day to devote to the different aspects of blogging. I check social media in the morning and at night, and a few times during the day. I set aside about an hour-and-a-half a day for content research, commenting on other blogs, and writing blog articles. This leaves an hour or two for fiction writing and research, plus my part-time job and socialising.
I hail the day that I adopted an editorial calendar. Setting it up, filling it in and tweaking it until it fit me (which I’m still doing) was the best thing for my blog. It helped me set up themes (Monday’s for writing / blogging articles, and Friday’s for personal insights), and post with regularity – a blog tip that I stubbornly ignored in every ‘how to blog’ article that I’ve read. Oops! The biggest benefit has been having posts ready in advance, which helped me realise I’ve got heaps of content and lots of new ideas, which led me to begin offering guest posts as a service to bloggers.
I found a suitable template from My Marketing Cafe, then adjusted it to fit my blogging needs.
Do you utilise any of these strategies, or have some to add?