21st Century Branding & Social Media: Being You

First of all, I am so not an expert on branding or social media. But I read and listen to people who are. So this post is really a mash-up of ideas I’ve learnt from all over the place, with a bit of my experience.

On the way home from work the other day, I was thinking about how blurred the line between our work lives and personal lives has become, especially in the age of social media and the internet. I mean, anyone from work – or wherever else – can find a LOT about me from a quick Google search. But what am I hiding?

Well, nothing, really lol. And I think that’s one beautiful thing about business in the 21st Century – we don’t need to have an awesome job title or big company name behind us: we are enough.

How awesome is that?

Basically, you are your brand. You work history, your upbringing, your ideas and your flaws; you, just as you are, with your glasses halfway down your nose and the three-day old coffee mug next to your laptop. (No? Just me then? Sigh.)

So what do you need to do in the world to build your brand? Be you – online and off. Be nice to others. Make friends, then share in your successes – for the success of one is the success of many.

14 thoughts on “21st Century Branding & Social Media: Being You

    1. Thanks, Nicholas. The world is changing exponentially, and the traditional methods of marketing are losing traction in the 21st century. We don’t like being marketed ‘at’ – we want to be informed consumers, who choose when and what we buy.

      Really appreciate your comment πŸ™‚

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  1. In one way, it’s brilliant that we are everything we need, but I also find it scary. Unlike Vashti, whom I admire tremendously, I’ve been very timid about sharing anything personal – but I think people can still get a sense of you are, by what you say (she says hopefully!).

    Liked by 1 person

    1. There are many ways of showing ourselves and our personality to the world. I limit what I share about my relationships. We need to decide what and how much we are comfortable with sharing.

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  2. I completely agree, Zee! Some people (usually other writers) ask me why I blog about trips I’ve gone to, recipes, my pets, experiences at the supermarket along with my short stories and articles. You answered that question. I do this because my readers want to know about me––the woman behind the writer. I am the brand. Every part of me not just the one that writes. I love writing but I enjoy doing other things as well like reading, cooking, spending time with family and friends . . . I want to show my writing style and I do this through my short stories but I also want to show who I am as a person. That’s how you sell yourself. That’s what makes people want to visit your blog again and again. They feel like they know you. And you know what? They do. πŸ˜‰

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