First of all, I am so not an expert on branding or social media. But I read and listen to people who are. So this post is really a mash-up of ideas I’ve learnt from all over the place, with a bit of my experience.
On the way home from work the other day, I was thinking about how blurred the line between our work lives and personal lives has become, especially in the age of social media and the internet. I mean, anyone from work – or wherever else – can find a LOT about me from a quick Google search. But what am I hiding?
Well, nothing, really lol. And I think that’s one beautiful thing about business in the 21st Century – we don’t need to have an awesome job title or big company name behind us: we are enough.
How awesome is that?
Basically, you are your brand. You work history, your upbringing, your ideas and your flaws; you, just as you are, with your glasses halfway down your nose and the three-day old coffee mug next to your laptop. (No? Just me then? Sigh.)
So what do you need to do in the world to build your brand? Be you – online and off. Be nice to others. Make friends, then share in your successes – for the success of one is the success of many.