Book Launch – check! Next Steps: Distribution & Internet Marketing

So in my eyes, the book launch at the Pt Chev Bookshop was a massive success. In fact, it was a SCARY success! I was overwhelmed by the support and came back home completely exhausted but still buzzing. There are photos on all my social media accounts, but here’s a few to give you an idea of things:

So obviously, I’m thinking about the next thing.

Distribution

For children’s books, and for the New Zealand market (which is relatively small but I do care about) print is still important. I’m working on distributing my books to bookstores across New Zealand.

At the Mairangi Writers’ Seminar last Monday, two speakers on the panel were buyers from the local Take Note shop, a stationery- and book-selling franchise. They suggested to email, with an attached media kit about the book, so that’s what I’ll be doing.

I’m using the template I found yonks’ ago on Rachel Abbot’s site, and you can see here. It was made for book reviews, but I think it’s a good template to follow for book sales as well.

Internet Marketing

While the physical event was fantastic, the internet sales have been abysmal! I think one reason is simply because it is a children’s book, and the other is because it’s easier to crack a local market than an international one.

Thinking along these lines, I’ve decided to direct marketing online towards adults. After all, the protagonist is 42 years old.

Running away, and being a kid again, are things a lot of adults can relate to, so my next job is to work out how I’m going to package this book as ‘a children’s book for grown-ups’, and see if that makes a difference.

Do you have any internet marketing tips to share?

9 thoughts on “Book Launch – check! Next Steps: Distribution & Internet Marketing

  1. Hi Zee! Congratulations on a successful launch! Marketing is very tricky. I’m still trying to figure it out myself before I launch my next book. Right now I’m just trying to put it out there on Facebook, Twitter, Tumblr, LinkedIn, Google+ . . . I also have some awesome friends and family spreading the word too. Other than hiring a professional marketing company I really don’t know what else to do. But I’m not going to stop trying to figure it out. Good luck and continued success, my friend. πŸ™‚

    Liked by 1 person

    1. Thanks Vashti! With all the research I’ve done, two things come out on top – word of mouth, and having lots of books! So, I’m trying to keep those two principles in mind when choosing marketing stuff (also trying to be patient!!)

      Liked by 1 person

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